The Earth Issue x The London EDITION

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In celebration of Earth Day 2019, The London EDITION partnered with The Earth Issue magazine on a week of programming and activations. The series started on 15th April with the unveiling of a site-specific installation by celebrated Indian artist Svabhu Kohli and continued with a series of panel discussions, workshops and wellness events all focused around the theme of environment and sustainability.  

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Kohli’s installation around the glass cube entrance to the hotel’s Lobby Bar was in place for one week, leading up to Earth Day on the 22nd April. Kohli’s stylised illustrations of flora and fauna offer a dreamy glimpse into the artist's love of nature and imaginative approach to art. Alongside the week of activations, the hotel created a special Earth Week Cocktail and donated £2 from each sold to Project 0, the hotel’s ocean conservation partner. 


The Earth Issue x BBH Black Sheep Instagram Takeover


The Earth Issue x The Loop

Stella McCartney’s Sustainable New Sneaker, as Seen by The Earth Issue

An exciting social-first campaign in partnership with AnOther and Stella McCartney, centering around Stella McCartney’s new sustainable trainer, The Loop Sneaker, and sustainability in fashion.

For this campaign we wanted to take the viewer on a journey of sustainability and connectivity with nature through via The Loop Sneaker. Shot in two different locations, one in Hackney Marshes, and one in Stella McCartney’s Bond Street store.

The Earth Issue’s treatment for the campaign incorporated nature’s elements  - as we believe in a strong connectivity between Man and Nature. We are not apart from Nature but a part of it. Both shoots were playful, between us as the team members, but also playing on the concept of ‘in the loop’. One method of doing so, is by using shoe string as a form to connect us to nature, as well as using a hula-hoop to act as a metaphor for ‘in the loop’, the ‘circle of life’, and our connectivity to Mother Earth.

Deliverables
x6 image stills within an Instagram gallery post on @anothermagazine      
x1 Instagram Story including x6 video clips on @anothermagazine
x8 image stills within an Instagram gallery post on @theearthissue           
x1 Instagram Story including x6 video clips on @theearthissue

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Instagram stories

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Credits
Text by Emily Gosling via AnOther
Creative Direction - Elena Cremona
Styling and co-creative direction - Isabelle Landicho
Model and Graphic Design - Dipo Kayode-Osi
Video - Billy Boyd Cape
Photography - Ramez Vafa & Elena Cremona


Exhibitions

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The Earth Issue presents: Ram Vafa
February 16th – March 26th, 2017
Tea Leaf London, 
65 Roman Road, 
London E2 0QN

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The Earth Issue presents: The Breaking Point
by Ram Vafa and Bertie Sampson
July 21st – August 6th 2017
The Square Gallery London, 
9B Battersea Square, 
London SW11 3RA

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The Earth Issue presents: Adam Popli
April 7th – May 20th, 2017
Tea Leaf London, 
65 Roman Road, 
London E2 0QN

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The Earth Issue x The House of St Barnabas
A group show by The Earth Issue collective, featuring 6 artists
January 23rd - June 23rd, 2018
1 Greek St, Soho, 
London W1D 4NQ