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Interview with fashion brand Elliss

Interview with fashion brand Elliss

 
  Like you have a secret . ©  elliss

Like you have a secret. © elliss

Established in 2016, Elliss is a London-based fashion brand creating beautiful and interesting garments “born out of a desire to create clothing using conscious design methods and minimal waste.” In a society where, fast fashion seems to be burgeoning and the state of our environment dwindling, Elliss remedies this. A refreshing change to the dizzying speed in which other brands churn out clothes, they take steps in ensuring that their business model is responsible and conscious, from the fibres they source right down to the packaging.

Interviewer: Isabelle Landicho


Describe your brand in five words

Print, Colour, Organic, Recycled, London

  Grab your body . ©  elliss

Grab your body. © elliss

What made you want to start an ethical fashion line?

I’d like to make a difference to the way people see clothes. I’d love for people to understand the production process a little better while still enjoying the fun and creativity of the clothes themselves.

What has been the biggest hurdle you have faced as an ethical brand?

Sourcing beautiful fabrics takes time and of course producing limited runs in the UK isn’t as cheap as outsourcing in larger quantities but there are benefits to local manufacturing also in that I can visit and check up on the process! I think there is hurdles with every fashion brand but I guess when thinking ethically it’s harder to cut corners! Often things happen very fast and fast turn around is expected but I have decided to stick to my guns - the longer I do this the smoother it becomes!

 And no one’s watching. ©  elliss

And no one’s watching. © elliss

 And no one’s watching. ©  elliss

And no one’s watching. © elliss

What has been the biggest hurdle you have faced as an ethical brand?

Sourcing beautiful fabrics takes time and of course producing limited runs in the UK isn’t as cheap as outsourcing in larger quantities but there are benefits to local manufacturing also in that I can visit and check up on the process! I think there is hurdles with every fashion brand but I guess when thinking ethically it’s harder to cut corners! Often things happen very fast and fast turn around is expected but I have decided to stick to my guns - the longer I do this the smoother it becomes!

Where are your products made and what steps are your brand making to ensure the process is as green as it can be?

The products are currently manufactured in the same building as we design using organic and recycled fabrics. All packaging is recycled from the hangtags to the tissue paper and envelopes the orders are sent out in. I distribute the online orders from my studio in East London and sell to a select few shops around the world. I try and make conscious decisions all the time from the tape I buy to seal the boxes to the clothes themselves. It is a natural process for me as I don’t like to be wasteful. Every time I put something in the bin I visualise it in landfill! It’s a bit of a problem!

  Grab your body . ©  elliss

Grab your body. © elliss

As you see it, what are the main sustainability issues in the fashion industry today and how does your brand subvert them?

Fashion marketing has made people think they need to have something new and exciting all the time. Cheap, fast fashion has made this possible. These quick fixes mean that people are buying possibly to wear an item only a handful of times or even once. I believe in buying less but investing in pieces that are really well designed and loving your clothes for a long time. I like the idea of curating your wardrobe so that it feels authentic to you and you would be happy to put it on display!

What can we do to ensure how we consume and interact with fashion is as ethical and sustainable as possible?

Reading about how clothes are made and what goes into making even just a simple T-shirt is a good first step. We released our last lookbook over a 20 day period raising discussion about the speed of fashion. You can find what we talked about here. It’s just daily thoughts so not too heavy!

  Like you have a secret . ©  elliss

Like you have a secret. © elliss

What are your future goals for your brand and fashion in its entirety?

To continue to produce mindfully made clothes with the most important aspect being the design. I love collaging and creating imagery so expect plenty more of that! I also hope bigger companies will start open dialogues about the production process and spark interest with the customers, as they are the ones that can really make a difference!


 
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