Nothing new is a fashion story by The Earth Issue, art directed and styled by Isabelle Landicho and photographed by Elena Cremona.
Shot in and around Tottenham, it is an exploration of how one can engage with sustainability in an urban environment. As a North London native, Isabelle harbours a personal connection to the photographs as this is the neighbourhood in which she lives and works, finding nature and inspiration within her everyday reality.
Critics say that it is difficult to engage with ethical fashion, that it is too expensive and elitist. All the clothing in the editorial is from the stylistʼs archive; nothing is bought or borrowed from brands, most of it has been sourced from charity shops, chuck outs or collected over the years.
The focal point is that we should cherish our clothes, refrain from buying new unless necessary and support responsible businesses if doing so.
I wanted to mix the high end rental with one of my favorite charity shops in Stockholm and Berlin , Humana @humanasecondhand.se who are apart of the global HUMANA People to People network (http://www.humana.org/) consisting of independent associations. Together, they create and run long-term projects in Africa, Asia and South America.
I also discovered @asket (http://www.asket.com) a menswear brand that has developed its own transparency standard. Asket believes “the modern garment supply chain is immensely complex and conventional “Made In” labels offer a dangerously simplified truth. Now, we’re tracing every step of our garments’ creation, so that both we at ASKET, and you as an individual, can make informed decisions about the clothing we choose to invest in”.