All tagged Conscious Fashion Month

I AND ME is the London denim line designed to transcend seasons

Hailing from East London, UK, I AND ME make short-run denim garments that emphasize quality and design alongside the reduction of water, chemical, and electrical use in production. Their collections are small love poems to the present moment, aesthetic statements that bring wearability, durability, interest, and grace into cohesive pieces made to wear for life. Each line is sustainably made, with cuts and profiles that blend and blur gender binaries and focus on the natural beauties of the human body, fabric, and colours.

Nothing New

Nothing new is a fashion story by The Earth Issue, art directed and styled by Isabelle Landicho and photographed by Elena Cremona.

Shot in and around Tottenham, it is an exploration of how one can engage with sustainability in an urban environment. As a North London native, Isabelle harbours a personal connection to the photographs as this is the neighbourhood in which she lives and works, finding nature and inspiration within her everyday reality.

Critics say that it is difficult to engage with ethical fashion, that it is too expensive and elitist. All the clothing in the editorial is from the stylistʼs archive; nothing is bought or borrowed from brands, most of it has been sourced from charity shops, chuck outs or collected over the years.

The focal point is that we should cherish our clothes, refrain from buying new unless necessary and support responsible businesses if doing so.

Conscious fashion story by Fernando Torres

Conscious fashion story by Fernando Torres. “I’ve worked for some big brands with huge carbon footprints and wanted to do something that promoted a different option for people but also educate myself on how to make more sustainable choices. I imagined the shoot to represent a new generation of kids that have grown up in a post Greta Thurnberg, where buying something new just wasn’t cool anymore.“

Reduce: Rewear: Reclaim

‘Reduce: Rewear: Reclaim’ is an editorial that promotes conscious fashion by featuring second hand clothing. It calls on a Fashion Revolution as it actively participates in reducing waste, by re-wearing clothes that are already owned and reclaiming clothes that are pre-loved. ‘Reduce: Rewear: Reclaim’ affirms that we are protectors of the earth, understanding that it is our home and our responsibility to preserve it. With a creative team mainly made up of women and people of colour, the editorial increases racial, cultural and gender representation by celebrating diversity and inclusivity; it captures a love that empowers a generation who are mindful of the part we all play in creating a more sustainable, ethical world.

Denisse Ariana Pérez

Denisse Ariana Pérez is a Caribbean-born, Copenhagen-based copywriter, author and photographer. She is obsessed with words, people and imagery and finding ways to make them speak to one another.
Her photographic work has been featured on The Guardian, El Pais, VICE, Afropunk, Dazed, Ignant, Hunger, Paulette Magazine and Accent Magazine.

Geo Knits Slow

Slowing down the need to have instant gratification when creating something instantly or the instant buzz you feel when buying something new without thinking about it.  We have become so used to having everything so instantly and I feel for me it’s really not a healthy way to go. 

Using the spare time I had between working a day job and trying to be social I worked on this project over several months. By calling the project Geo Knits Slow- although it is an obvious comment on fast fashion, it also gave me the space to breathe within my work and not put so much pressure on receiving instant gratification. These garments are a labour of love for me and it doesn’t matter if I make something in 3 weeks or 3 months.

Where I End, You Begin

Inspiration is drawn through the comparison of the liberation of the female body and its earthly precedent, where questions of reflection, expansion, and empathy are brought to the surface, through the use of organic textures and colours reminiscent of dirt, grass, trees, brought by pieces sourced from sustainable brands, personal archives, and vintage and secondhand pieces. Jessica Gianelli is a London based freelance multidisciplinary visual storyteller working across photography, film, creative direction and writing. Her work explores the notion of identity and looks and to form a tactile link between what can be seen and what is felt. As a recent graduate from Istituto Marangoni London, Jessica is looking forward to upcoming collaborations, and embarking on a Fashion Communications Master’s Degree at Central Saint Martins.