@asoftwoman interviews Shaunie Brett
Interviewed by Leah Abraham
This born-again Fashion sustainability spokesperson recently launched @nonewness - a curated feed celebrating the best sustainable styling on the internet.
Shaunie Brett (@shauniemaker) is a Style Director, consultant and speaker on the subject of Sustainable Consumption. After parting ways with previous fashion job at Thread, Shaunie decided to address her addiction to new clothes by setting herself the pledge: no new clothes, for a year. Under the aptly named hashtag #nonewclothes, Shaunie has been documenting her journey to wear, and not consume. Reworking old pieces in her wardrobe and breathing new life into them, the key is to set your own terms and conditions: “...personalise the rules so you can succeed and enjoy the process” (standard.co.uk).
#nonewclothes released Shaunie from the clutches of an expensive addition. It allowed her to take care of her brain, her wallet and her lifestyle habits. With 2 months left, Shaunie has almost weaned herself off the desire to buy new, and converted from a stylist into a fully-fledged sustainability consultant. Alongside #nonewclothes, Shaunie launched @nonewness, a project that celebrates the best sustainable styling on IG, and we’ve featured some of her top picks.